BATH, N.Y. (WENY) -- On October 21, a Steuben County man died after an hours-long standoff and shooting with police. Today, Saturday, January 11, his family held a peaceful protest at Pulteney Park in Bath saying they want local law enforcement to handle mental health incidents with more care.

Allan Hoad was the 50-year-old man who was shot and killed by police during the incident in Cameron back in October.

Hoad's family gathered in the park to remember the man they call 'Moose' and share how they believe the Steuben County Sheriff's Office could have handled the situation and prevented his death. Loved ones made signs and gathered in the square playing songs and chanting, "Justice for Moose," as well as "Steuben County failed us."

The incident began as a welfare check initiated by Hoad's family with what they say was concern for his mental health.

"You know, we called for help," said Harley Cole, one of Hoad's children. "Little did we know that this would be the outcome."

Steuben County Sheriff Jim Allard says that upon the arrival of officers, Hoad yelled at the police and shot at two patrol vehicles with a shotgun. He says over several hours, crisis negotiators attempted to convince Hoad to leave the residence and turn himself in.

Police say Hoad later left his home and got into his truck with a gun, going to a neighbor's house and trying to go inside before getting back into the truck.

Drone footage of the incident released by The Office of the New York State Attorney General in November then shows Hoad driving in reverse toward deputies and hitting a patrol car. Body camera footage also released by the AG shows officers opening fire as Hoad got out of the truck and collapsed onto the ground.

According to police, Hoad was taken into custody and given medical treatment but later died at the hospital.

"It's our position, that this is a preventable death and it's not only a violation of the family's trust, it is a violation of the community's trust," said Aubrey Hetznecker, an attorney representing the Hoad family. "Hence all of the people that are out here today in support of the family and we know the family is shattered and they're trying to pick up the pieces and they're on the path to seeking justice, and that's what they're doing."

Hetznecker added that a notice of claims has been served on the entities that they believe to be involved in the situation, including the Steuben County Sheriff's Office.

WENY News reached out to Sheriff Allard for comment and received the following statement:

"It is always difficult to come to terms with the loss of a family member. Unfortunately, representing the actions of the police as anything other than justified, necessary and in accordance with best practice is not only false and incendiary, but simply not true."

Dozens of people who were part of the protest say they want to see significant changes among local law enforcement.

"They failed us," said Wanda Hoad, Allan's wife. "We're here today to do this. We want the world to know that my husband wasn't a monster. We want more mental health awareness."

The Hoad family and their lawyer say this is just the first step in a long process. They also added that they are looking to plan more events like this in the future to advocate for improved law enforcement training during mental health related incidents in Steuben County.