WATKINS GLEN, N.Y. (WENY) -- Lulu B Women's Clothing Outlet opened its doors last week located on 123 E Fourth Street in Watkins Glen specializing in colorful and comfortable clothing for women.

Store manager Erin Guild says the most exciting thing about the store is the price points.

"Everything that we have in the store right now is 75% off so an item that you would find originally for $50 is going to be $12.50 so people come in and are super excited to see the deals that we have."

Erin and her dad Jim opened the store together and tell me what made them want to open up a new retail store.

"We thought it was a great opportunity to expand our business, my family has been in retail for fifty years, we have a sister store famous brands and we got a fantastic deal with this company Lulu B that started in 1977 in South Florida, so its sort of a resort wear company and they have great styles great fit everything's really comfortable there's something for everyone."

"I worked for my dad for tens years and then I decided to open my own store forty years ago and its what I do, my family is involved, my wife, my kids, my grandkids work here so we hope to go on for a long time." says store owner Jim Guild

There is a variety of different colors and styles to choose from 

"A ton of options for ladies only some very bright colors some fantastic patterns a full range of sizes from 0 to 20."

"We have a ton of lady's shorts, skirts, skort's, pants tops and we have a lot more coming in."

A ribbon cutting is set for this Wednesday. After that regular store hours will be released.