ELMIRA HEIGHTS, N.Y. (WENY) – A new, unique entertainment venue is opening up in Elmira Heights – and it involves axes.

Denim Axe Company, which allows guests to throw axes at wooden targets while enjoying food and drinks, will open on March 31. It's located at 162 East 14th Street.

“It started off as a fun sport we liked to do in our friends’ garage and we wanted to bring the activity to the Southern Tier for others to enjoy as well,” says part-owner, Kevin Collins. “It’s all about having fun and trying something new.”

The venue will be open Wednesdays through Sundays. If you're interested, you're encouraged to make reservations online at DenimAxe.com in order to guarantee a spot. Bookings are scheduled for 75 minutes and include a brief training session.

“We pride ourselves on offering excellent customer service within a unique environment while keeping our patrons entertained, safe and looking forward to their next visit,” says part-owner Craig Southard.  “We operate in a client-based fashion, whether it's for smaller groups, walk-ins, league play, private parties, corporate events, or team-building exercises, we'll try our best to make it happen!”