UPDATE (12/29): The Golden Glow Fire Department tells WENY News the American Red Cross is helping a family who was displaced after the fire. 

The fire was contained to one room in the home, but the rest of the house suffered heavy water, heat and smoke damage; fortunately, no one was injured. 

The cause of the fire is still under investigation. 

BIG FLATS, N.Y. (WENY) -- Fire crews were called out to a house fire that happened near Golden Glow on Monday afternoon.

It happened on Cottage Drive -- which is just off of Route 352 near Serendipity Ice Cream. The calls came in around 4 p.m. Flames could be seen at one point coming from the roof of the home. There's no word yet if anyone was injured, or the extent of the damage.

WENY News tried reaching out to fire officials, but no one was available. During the response to the fire -- traffic on Route 352 had to be reduced to one lane in order to fit all of the fire trucks and tankers.